Peconheiros – the project in the Amazon

Brazilian açaí berries took the market by storm. Usually served in the form of ice cream, juices or smoothies, they are valued not only for their taste, but also for their nutritional value. Yet, consumers still know little about the fruit itself, growing high up on palm trees and about the result of the global demand for açaí.

Pecohneiros, the açaí pickers, work in treacherous conditions when collecting the berries, which result in many accidents. The aim of the project run in the Amazon was to improve the comfort and safety of climbing.

The concepts and prototypes presented in the exhibition were created within the first stage of the project. It was respecting the traditional way of acquiring açaí, which is an important cultural skill, and is now also a significant source of income for nearly 500,000 inhabitants of the Amazon. It also protects Amazonian forest ecosystems which, due to the growing demand for açaí, are often replaced by monocultures.

PECONHEIROS – Projeto na Amazônia

Uma avalanche de açaí brasileiro conquista novos mercados. Oferecido geralmente na forma de sorvetes, polpas e sucos que são apreciados, não só pelo seu sabor, mas acima de tudo, por suas propriedades nutricionais. No entanto, os consumidores ainda sabem muito pouco sobre a fruta em si, como ela é obtida e os efeitos da crescente demanda internacional pelo açaí.

Peconheiros é como são chamadas às pessoas que trabalham na colheita, em condições de pouca ou nenhuma segurança, sempre na copa das palmeiras e que frequentemente, envolvem-se em acidentes. O objetivo do projeto realizado na Amazônia foi o de aumentar o conforto e a segurança durante o trabalho, em suas escaladas e descidas.

Os conceitos e protótipos apresentados na exposição foram desenvolvidos na primeira etapa do projeto. Sobretudo, com respeito a maneira tradicional de coleta do açaí, que representa uma tradição cultural importante e atualmente, também uma significativa fonte de renda para quase 500 mil habitantes da Amazônia. O projeto também protege os ecossistemas florestais amazônicos que devido à crescente demanda por açaí, são muitas vezes transformados em monoculturas.

PECONHEIROS – PROJEKT W AMAZONII 

Brazylijskie jagody açaí szturmem podbijają kolejne rynki. Podawane zwykle w postaci lodów, soków czy smoothies, cenione są nie tylko ze względu na swój smak, ale przede wszystkim właściwości odżywcze. Konsumenci ciągle jednak bardzo mało wiedzą o samym owocu, o tym jak jest pozyskiwany, oraz o skutkach globalnego zapotrzebowania na açaí.

Pecohneiros, osoby pracujące przy zbiorze rosnących wysoko na palmach jagód, często ulegają wypadkom. Celem zrealizowanego w Amazonii projektu było zwiększenie komfortu oraz bezpieczeństwa ich wspinaczki.

Zaprezentowane na wystawie koncepcje i prototypy zostały stworzone w ramach pierwszego etapu projektu. Odbywał się on w poszanowaniu dla tradycyjnego sposobu pozyskiwania açaí, który jest ważną umiejętnością kulturową, a obecnie także znaczącym źródłem dochodu dla blisko 500.000 mieszkańców Amazonii. Chroni on również ekosystemy lasów amazońskich, które z powodu zwiększającego się popytu na açaí często zastępowane są przez uprawy monokulturowe.

DESIGN DIALOG POLAND BRAZIL
MAM RIO / MUSEU DE ARTE MODERNA DO RIO DE JANEIRO
4.06-3.07.2016

The exhibition is a perverse commentary on the phenomenon of „national” design – in this case, Polish and Brazilian. The curators decided to select some of the most distinctive objects, which had been recently regularly shown in exhibitions of design. The key choices were not a subjective assessment by the curators, but made with indisputable data: the sheer number of exhibitions in which individual authors had their objects shown.

Seeking patterns that have appeared in recent years, the curators of the design exhibitions, Ewa Solarz, Magda Kochanowska and Gabriel Patrocinio identified five types of objects that were most often exhibited. These included furniture, glass, ceramics, traditional folk motifs and innovation. Each of the five categories is important to both Polish and Brazilian design.

The selected objects were to be a central part of the presentation. Nevertheless, they were merely the starting point for the creation of the exhibition. It was a unique set of posters from the 1960s and 70s, which at the time had the task of promoting Poland as a tourist destination, that changed the focus of the exhibition. These „Polish tourist posters”, described more in-depth (in the catalog) by Izabela Iwanicka from the Poster Museum in Wilanow, provoked the curators to reflect on how Poland – and Brazil – now create their images.

The presentation of “Dialogo Design: Polônia Brasil” reveals a set of 20 posters. Some of them belong to the world-famous Polish School of Posters and, among the authors, include Waldemar Świerzy and Henryk Tomaszewski. All historical works come from the collection of the Poster Museum in Wilanow.

Especially for the occasion of the exhibition organized in Brazil, new graphic designs were created – posters by five Polish and five Brazilian graphic designers. Their theme is once again promotion – Poland and Brazil.

Graphic designs – the historical and the contemporary – together with selected works – form a strong set which is the heart of the story in the design of these two distant countries. The exhibition is open to different interpretations and does not provide ready-made answers.

Complementing the exhibition was a multimedia presentation, showing a wider range of Polish and Brazilian projects in the aforementioned five categories of products.

CURATORS: Magda Kochanowska, Gabriel Patrocinio, Ewa Solarz
ORGANIZER: Culture.pl
COOPERATION: The Spirit of Poland
PRODUCTION: Monika Brauntsch, Weronika Rochacka Gagliardi
EXHIBITION DESIGN: Dorota Kabała, Krystian Kwieciński
VISUAL IDENTIFICATION: UVMW
THE TEAM OF ADAM MICKIEWICZ INSTITUTE:
Barbara Krzeska, Dorota Kwinta, Karolina Babij, Mirosława Kopka, Karolina Małaczek, Katarzyna Mitrović, Iwona Łopacińska, Nitzan Reisner
TRANSLATIONS: Aleksandra Pluta, Alessandro Gagliardi, Soren Gauger

STRATEGIC PARTNERS:
Poster Museum in Wilanów
Museu de Arte Moderna,
Rio de Janeiro
Museu Nacional, Brasilia
Casa Sanguszko

PARTNERS:
The Embassy of the Republic of Poland in Brasilia
Consulate general of the Republic of Poland in Curitiba
Instituto Tomie Ohtake
Escola Superior de Design Industrial (ESDI)
Instituto Europeo di Design (IED Rio)
Centro Carioca de Design (CCD)
Universidade de Brasilia (UnB)
wall-being & Design Supplier

DESIGNERS
The products were divided into five categories:

FURNITURE
Vzór
Furf Design

GLASS
Agnieszka Bar
Jader Almeida

CERAMICS
Alicja Patanowska
Pellanda-Ecker & Holaria

TRADITION
Kosmos Project
Sergio Matos

INNOVATION
Zieta Prozessdesign
Domingos Tótora

POLISH AND BRASILIAN CONTEMPORARY POSTERS

POLISH DESIGNERS:
Robert Czajka
Małgorzata Gurowska
Marta Ignerska
Tymek Jezierski
Dawid Ryski

BRASILIAN DESIGNERS:
Bruno Porto
Fabio Lopez
Rico Lins
Grande Circular
Estudio Mola

POLISH HISTORICAL POSTERS:
Waldemar Świerzy / Mazowsze
Witold Kaczanowski / Pologne – pays de folklore
Zbigniew Kaja, Grażyna Wyszomirska / Welcome to the polish sea-coast
Waldemar Świerzy / By car to Poland. Polish Travel Office Orbis
Witold Janowski / Venez en Pologne. Juventur vous aidera á recomposer cette image. Bureau de Tourisme de la Jeunesse / Varsovie
Andrzej i Zofia Darowscy / Fly by LOT to Cracow
Maria Tokarczyk / Fly by LOT to Cracow. Samolotem Lot-u do Krakowa
Henryk Tomaszewski / Poland. See Poland delight in its colourful folklore
Wiktor Górka / Poland invites you to a fisherman’s paradise!
Waldemar Świerzy / Poland invites you to the hunt
Jan Lenica / Willkommen in Polen!
Tomasz Rumiński / 50 lat Polskiego Biura Podróży ORBIS 1923-1973 (50 years of Polish Travel Bureau ORBIS 1923-1973)
Waldemar Świerzy / Student winter in Poland with Almatur Socialist Union of Polish Students, 14. Almatur Travel and Turism Office, 9, Ordynacka street, Warsaw, Poland
Jerzy Czerniawski / Student Summer in Poland with “Almatur”. Travel
and tourism office of The Socialist Union of Polish Student
Tomasz Rumiński / Poland invites you to the sandy beaches of the Baltic coast
Tomasz Rumiński / Poland invites you to the Mazurian lakes
Tomasz Rumiński / Poland invites you fora vacation in the mountains
Janusz Stanny / Polskie Linie Lotnicze “LOT” (Polish Airlines)
Tomasz Rumiński / LOT Polskie Linie Lotnicze. Polish Airlines

Photos: Luke Garcia

Exhibition cataloque in PDF.

DESIGN DIALOG POLAND BRAZIL
MUSEU NATIONAL CONJUNTO CULTURAL DA REPUBLICA
BRASILIA
1-27.11.2016

The exhibition is a perverse commentary on the phenomenon of „national” design – in this case, Polish and Brazilian. The curators decided to select some of the most distinctive objects, which had been recently regularly shown in exhibitions of design. The key choices were not a subjective assessment by the curators, but made with indisputable data: the sheer number of exhibitions in which individual authors had their objects shown.

Seeking patterns that have appeared in recent years, the curators of the design exhibitions, Ewa Solarz, Magda Kochanowska and Gabriel Patrocinio identified five types of objects that were most often exhibited. These included furniture, glass, ceramics, traditional folk motifs and innovation. Each of the five categories is important to both Polish and Brazilian design.

The selected objects were to be a central part of the presentation. Nevertheless, they were merely the starting point for the creation of the exhibition. It was a unique set of posters from the 1960s and 70s, which at the time had the task of promoting Poland as a tourist destination, that changed the focus of the exhibition. These „Polish tourist posters”, described more in-depth (in the catalog) by Izabela Iwanicka from the Poster Museum in Wilanow, provoked the curators to reflect on how Poland – and Brazil – now create their images.

The presentation of “Dialogo Design: Polônia Brasil” reveals a set of 20 posters. Some of them belong to the world-famous Polish School of Posters and, among the authors, include Waldemar Świerzy and Henryk Tomaszewski. All historical works come from the collection of the Poster Museum in Wilanow.

Especially for the occasion of the exhibition organized in Brazil, new graphic designs were created – posters by five Polish and five Brazilian graphic designers. Their theme is once again promotion – Poland and Brazil.

Graphic designs – the historical and the contemporary – together with selected works – form a strong set which is the heart of the story in the design of these two distant countries. The exhibition is open to different interpretations and does not provide ready-made answers.

Complementing the exhibition was a multimedia presentation, showing a wider range of Polish and Brazilian projects in the aforementioned five categories of products.

CURATORS: Magda Kochanowska, Gabriel Patrocinio, Ewa Solarz
ORGANIZER: Culture.pl
COOPERATION: The Spirit of Poland
PRODUCTION: Monika Brauntsch, Weronika Rochacka Gagliardi
EXHIBITION DESIGN: Dorota Kabała, Krystian Kwieciński
VISUAL IDENTIFICATION: UVMW
THE TEAM OF ADAM MICKIEWICZ INSTITUTE:
Barbara Krzeska, Dorota Kwinta, Karolina Babij, Mirosława Kopka, Karolina Małaczek, Katarzyna Mitrović, Iwona Łopacińska, Nitzan Reisner
TRANSLATIONS: Aleksandra Pluta, Alessandro Gagliardi, Soren Gauger

STRATEGIC PARTNERS:
Poster Museum in Wilanów
Museu de Arte Moderna,
Rio de Janeiro
Museu Nacional, Brasilia
Casa Sanguszko

PARTNERS:
The Embassy of the Republic of Poland in Brasilia
Consulate general of the Republic of Poland in Curitiba
Instituto Tomie Ohtake
Escola Superior de Design Industrial (ESDI)
Instituto Europeo di Design (IED Rio)
Centro Carioca de Design (CCD)
Universidade de Brasilia (UnB)
wall-being & Design Supplier

DESIGNERS
The products were divided into five categories:

FURNITURE
Vzór
Furf Design

GLASS
Agnieszka Bar
Jader Almeida

CERAMICS
Alicja Patanowska
Pellanda-Ecker & Holaria

TRADITION
Kosmos Project
Sergio Matos

INNOVATION
Zieta Prozessdesign
Domingos Tótora

POLISH AND BRASILIAN CONTEMPORARY POSTERS

POLISH DESIGNERS:
Robert Czajka
Małgorzata Gurowska
Marta Ignerska
Tymek Jezierski
Dawid Ryski

BRASILIAN DESIGNERS:
Bruno Porto
Fabio Lopez
Rico Lins
Grande Circular
Estudio Mola

POLISH HISTORICAL POSTERS:
Waldemar Świerzy / Mazowsze
Witold Kaczanowski / Pologne – pays de folklore
Zbigniew Kaja, Grażyna Wyszomirska / Welcome to the polish sea-coast
Waldemar Świerzy / By car to Poland. Polish Travel Office Orbis
Witold Janowski / Venez en Pologne. Juventur vous aidera á recomposer cette image. Bureau de Tourisme de la Jeunesse / Varsovie
Andrzej i Zofia Darowscy / Fly by LOT to Cracow
Maria Tokarczyk / Fly by LOT to Cracow. Samolotem Lot-u do Krakowa
Henryk Tomaszewski / Poland. See Poland delight in its colourful folklore
Wiktor Górka / Poland invites you to a fisherman’s paradise!
Waldemar Świerzy / Poland invites you to the hunt
Jan Lenica / Willkommen in Polen!
Tomasz Rumiński / 50 lat Polskiego Biura Podróży ORBIS 1923-1973 (50 years of Polish Travel Bureau ORBIS 1923-1973)
Waldemar Świerzy / Student winter in Poland with Almatur Socialist Union of Polish Students, 14. Almatur Travel and Turism Office, 9, Ordynacka street, Warsaw, Poland
Jerzy Czerniawski / Student Summer in Poland with “Almatur”. Travel
and tourism office of The Socialist Union of Polish Student
Tomasz Rumiński / Poland invites you to the sandy beaches of the Baltic coast
Tomasz Rumiński / Poland invites you to the Mazurian lakes
Tomasz Rumiński / Poland invites you fora vacation in the mountains
Janusz Stanny / Polskie Linie Lotnicze “LOT” (Polish Airlines)
Tomasz Rumiński / LOT Polskie Linie Lotnicze. Polish Airlines

Exhibition cataloque in PDF.

Polish design in Rio de Janeiro

Between the 30th March and 16th May, Culture.pl, in collaboration with The Spirit of Poland, will present the next edition of Polish design exhibition in Centro Carioca de Design in Rio de Janeiro.

After two exhibitions at the DW! São Paulo Design Weekend and exposition at the Museu Nacional in Brasilia, it’s time for Rio. The venue is the modern Centro Carioca de Design. It will be the fourth edition of The Spirit of Poland in Brazil.

The opening of the exhibition coincides with the 5th anniversary of Centro Carioca de Design. For the organisers it is a great distinction that the Brazilian centre wants to celebrate its anniversary with an exhibition of Polish design. „We really wanted that the exhibition opens exactly on the same day as we opened our doors to the public 5 years ago. Polish design is not very well known here, it’s a fresh topic and thanks to it interesting. I am sure that the exhibition will find a great interest amongst our visitors” – said Paula de Oliveira Camargo, Director of the Centro Carioca de Design.

2015 is also a special year in the history of the city, which celebrates its 450th birthday in March (it was founded exactly on the March the 1st 1565). „The fact that we can be in Rio in this extraordinary time, is a great honour for Polish design. Rio is a place of a really vibrant cultural life, it’s also home for the oldest design schools in Brazil” – says Weronika Rochacka-Gagliardi, one of the organisers.

Alongside the exhibition, the organisers plan a series of talks, panel discussions and practical workshops, aimed at local design and artistic community, students from local schools, universities, as well a general public and tourists.

Organisers: The Spirit of Poland, Culture.pl

The project is realised as part of the worldwide promotion of Polish design run by Culture.pl The exhibition partner is the Polish Embassy in Brasilia.

Photos: Luke Garcia

Exhibition cataloque in PDF.

POLISH DESIGN IN THE CITY OF MODERNISM

Culture.pl presents the second edition of The Spirit of Poland at the Museu Nacional do Conjunto Cultural da República
It is the second of this year’s exhibitions from The Spirit of Poland, which took place in Brasilia between 4 and 28 November. This time Polish design was showcased at the spectacular venue of the Museu Nacional do Conjunto Cultural da República, designed by Oscar Niemeyer and considered as one of the most important icons of modernist architecture in the world.

As a result of collaboration with Culture.pl, in 2014 The Spirit of Poland exhibited at the DW! São Paulo Design Weekend in August as part of MADE led by Waldick Jatobá. The exhibition proved to be a great success. In November the Polish design was showcase at the Museu Nacional do Conjunto Cultural da República in Brasilia. The aim of The Spirit of Poland exhibition is to showcase products, in which development designers play an important role. The context for products chosen for the exhibition was the history of individual brands, presented in an attractive way, encouraging the viewer to learn more about the objects themselves as well as the process of their development. The initiative aims at showcasing Polish material culture, its history and contemporary development through a presentation of the diversity of Polish companies.

As part of the exhibition, which took place in Galeria Terreo of the Museu Nacional, the organisers planned a series of talks and workshops for the unique museum’s audience: the world of international diplomacy, cultural organisations, local design and artistic community, students as well as other museum-goers.

“It’s a great honour for The Spirit of Poland to be able to showcase our exhibition in such a spectacular venue. Thanks to the collaboration with the Polish Embassy in Brasilia and the Museu Nacional do Conjunto Cultural da República, Polish design will be shown at the iconic building of Brazilian modernism, so adored by the worldwide audience. For us it’s a great chance for strenghtening the position of Polish design internationally as well as in our home country” – said Dorota Kabała, curator and exhibition designer.

Organisers: The Spirit of Poland, Culture.pl

The project is realised as part of the worldwide promotion of Polish design run by Culture.pl The exhibition partner is the Polish Embassy in Brasilia.

Companies participating in the exhibition:
Agnieszka Bar, bro.Kat, CUSTOM (CSTM), Designlab, Kafti, Kosmos Project, MALAFOR, MOA, Nobile, Pani Jurek, PET PETITS, Shima, Studio Robot, Tabanda, Takk, WellDone®, V4, Vzór, Zieta Prozessdesign.

SPONSOR: Torf Corporation, tołpa.®

SCENT: Marta Siembab, Maciej Kawecki

PARTNERS: The European Creative Cluster Lab, Product Placement

Photos: Dorota Kabała

Exhibition catalogue in PDF.