The Spirit of Poland exhibition at the DW! São Paulo Design Weekend
- posted in: NEWS
The sixth edition of The Spirit of Poland exhibition will start on the 14th August, presenting over a dozen of Polish design brands in Brazil. The products shown at the exhibition will show the Brazilian audience Polish material culture, its history and nowadays development.
The Spirit of Poland is an initiative, which aims at promoting the potential of Polish design abroad. The first in a series of this year’s exhibitions, organised in cooperation with Culture.pl, will start on the 14th August in São Paulo as part of a rich programme of DW! São Paulo Design Weekend.
As a result of collaboration with MADE, which is the Brazilian design promotion forum, The Spirit of Poland will present products from over a dozen Polish brands. The aim of the exhibition is showcasing Polish material culture, its history and contemporary development through a presentation of the diversity of Polish companies, in which development designers play an important role. In this year’s edition the context for products chosen for the exhibition will be the history of individual brands, presented in an attractive way, encouraging the viewer to learn more about the objects themselves as well as the process of their development.
As a result of collaboration with MADE, which is the Brazilian design promotion forum, The Spirit of Poland will present products from over a dozen Polish brands. The aim of the exhibition is showcasing Polish material culture, its history and contemporary development through a presentation of the diversity of Polish companies, in which development designers play an important role. In this year’s edition the context for products chosen for the exhibition will be the history of individual brands, presented in an attractive way, encouraging the viewer to learn more about the objects themselves as well as the process of their development.
An additional element, emphasising the exhibition’s concept will be especially designed scent identification developed by Marta Siembab/Senselier & Maciej Kawecki/Brandburg.
What are we showing in Brazil?
The first group of brands focuses its business model on R&D, technology as well as production. In the core of these brands are: the Intellectual Property, patents and unique technological solutions. Examples of such companies are: Zieta Prozessdesign, CSTM and Nobilekiteboarding.The second group are the design studios, which developed their own brands, like jewellery brands TAKK and PET PETITS. Another group consists of the studios combining design and manufacturing, developing signature products under their own brand. Among those are: Kosmos Project, MALAFOR and Tabanda. The fourth type of companies is the ones, where the main area of business is manufacturing, but where design is being used by its owners in a very conscious way. This model is represented, for example, by lighting company – Kafti. Another interesting brand concept is presented by Vzór, which focuses on reviving old, iconic examples of Polish design. And for instance WellDone® is working together with designers and people who are at the risk of social exclusion.