The Spirit of Poland as part of MADE @ DW! São Paulo Design Weekend

As a result of collaboration with MADE, which is the Brazilian design promotion forum, The Spirit of Poland will present in São Paulo products from over a dozen Polish brands. The aim of the exhibition is showcasing Polish material culture, its history and contemporary development.


MADE gathers in itself a concept, whose worldwide recognition better tells the story: an attitude that comes from an action. With the same purpose in mind, MADE’s founders and a passionate group of designers, architects, enthusiasts, collectors and gallery owners have come together to create a multifaceted platform that supports not only design – from vintage to contemporary – but also other converging areas such as art, photography, graphic projects and much more.

The strategy is to create a new forum, where art and design may be openly discussed in all levels. The project’s mission is to motivate a clear and direct debate, while connecting different segments, so that design may become a competitive, distinguishing and insertion tool, which shall contribute and promote Brazil’s economic growth.

MADE is a project that embraces cultural and commercial aspects and shall be held every year. The first edition was in São Paulo last August, but the idea of making it roaming to other important cities of Brazil is contemplated and takes part of future plans. The idea is putting São Paulo and other Brazilian cities in the map of the most important design and art’s events of the world. The whole project and set design was developed by Marko Brajovic atelier.

MADE 14 – 17. 08. 2014 | Programme of Talks

Thursday 14 August

From 4 PM to 10 PM

Opening for special guests and Press

Friday 15 August

5 PM Design by Nature with Marko Brajovic

6 PM Design Thinking with Richard Van Der Laken – CEO/Creative Director of Dutch Design event “What Design Can Do?” with Jorn Konijn – Curator of design and architecture and Dutch representant of 2015 Bienal of Design 2015 in Florianópolis

Saturday 16 August

5 PM Italian Contemporary Design with Giorgio Bonaguro + Analogia Project Atelie + Marco Guazzini

6 PM Polish Contemporary Design with Weronika Rochacka and Dorata Kabała, Curators/directors of collective “The Spirit of Poland”

Sunday 17 August

From 2 PM to 8 PM Open